“HOLLOW. A lie story [capsule collection]” represents a disruptive manner of creating jewellery. Far from being conventional, it brings forward a perspective shift with regard to preciousness and value in jewellery and fashion by using, for the first time in jewellery, innovative nonwovens made entirely out of residues coming from textile and food industries. This results into a series of contemporary objects that push the traditional confines of jewellery, challenging the idea that a piece of jewellery should be just an adornment for the body.
This project was made in full awareness of the needs of the new customers, who are the new skepticals and the game changers of the fashion market, setting new standards in terms of sustainability and consciousness in fashion. Triggered by two major existing problems, the negative impacts of the textile and food industries on the environment and on large social groups of people, the jewellery collection brings a new perspective on waste, as the new gold, having creativity as the most important added value to something that would be otherwise voided of any significance. The project was a partnership between Angela Ciobanu and Innovarty – a tech company based in Spain, responsible for the development of the non-wovens.